Packing A Punch With Minimalism
Our brief from the client was to create a minimalistic logo for her personal use. She didn’t have a color palette in mind but was particular that the logo be unique and reflect aspects of her personality in addition to her love for nature.
The crow denotes adaptability and intelligence, both of which were the client’s strong traits as well. We wanted to incorporate these aspects into the logo with elements reflecting the warmth of nature. All this while also integrating the bird into the design.
We worked with colors that denote strength, responsibility, and enthusiasm. The vision was to create a design with something as ordinary or mundane as the crow as the central character. Then using a play of colors to transform the design into extraordinary and engaging.