Top 10 Fashion Influencers on TikTok

top fashion influencers on TikTok

In the six years since its international launch, TikTok has become one of the most exciting social media playgrounds. Creators of every stripe have flocked to the app to share eye-catching viral content with TikTok’s steadily growing user base of 1.92 billion and counting. 

No matter what niche interest you follow, you’ll find TikTok creators posting content that brightens your feed.

TikTok is a source of inspiration and a space for expression for millions of aspiring fashionistas. The 60-second video format is perfect for showcasing ensemble outfits, make-up techniques, or get ready with me (GRWM) clips. 

When it comes to fashion content, TikTok’s algorithm pulls from a deep wardrobe! That’s why it’s quickly becoming the preferred social media platform for fashion influencers. 

Let’s look at the top fashion influencers on TikTok to follow in 2024.

TikTok and Fashion: A Perfect Match

TikTok’s fashion community is ever-growing and fast-moving. Fashion influencers on the platform are constantly setting new trends that quickly capture the public imagination and become easily recognizable aesthetics. 

Some of the most popular styles of 2023, from Barbie-core to cottage-core, were initially popularized by TikTok fashion influencers. And because TikTok creators don’t need a huge follower count to go viral, fashionistas with a unique style can spark people’s interest and quickly build a loyal audience.

Fashion companies, from streetwear brands to high fashion ateliers, have become well aware that TikTok is an exciting new marketplace in which to find an audience. A survey in 2021 showed that over 56% of fashion and luxury marketers felt TikTok was very effective in raising their brand profile and reaching out to new audiences. 

Having a TikTok account is practically a must for brands catering to a young audience, and no demographic cares more about fashion than the youth.

Meet TikTok’s Most Popular Fashion Influencers

TikTok’s users are hungry for fashion content, and brands are ready to make their presence felt on the platform. This year looks like a good one to be a TikTok fashion influencer!

The key to becoming a style influencer on TikTok is originality. That’s the one common factor that unites this otherwise diverse list of tastemakers who represent what makes #TikTokFashion so eclectic. 

Let’s take a look at the creators whose daily outfits and style tips make TikTok’s “For You” page more glamorous:

Top TikTok Fashion Influencers: Female

TikTok’s fashion girlies are always at the head of the pack, thanks to content creators like the ones listed below. Young women aged 18 to 24 make up 18% of TikTok’s global audience, and women between 25 and 34 account for a further 15%. 

Catering to this huge female audience are TikTok fashion influencers such as:

Madeline Pendleton

fashion influencers on TikTok-Madeline

Brash and bold on the outside, kind and considerate on the inside, Madeline Pendleton’s personal style as a TikTok fashion influencer is a reflection of the ethos behind her ethical clothing company, Tunnel Vision. Madeline’s look is classic California punk rock. She’s also found success as an author and podcast host.

Tracy Garcia

 fashion influencers on TikTok-Tracy

If you want to see fashion magic unfold before your eyes, check out Tracy Garcia’s TikTok page. This graduate from New York’s Fashion Institute of Technology (FIT) is a wizard at transforming yards of simple fabric into chic outfits, all with a few snips of her scissors. 

Tracy promotes #slowfashion, and conscious design is at the center of her approach to her outfits.

Kiana Bonollo

fashion influencers on TikTok-Kiana

Fashion isn’t just about the clothes you wear, but also how they’re made. Very few TikTok fashion influencers understand this like Kiana Bonollo. 

A trained tailor with a B.S. in Fashion and Textile Design and a minor in Entrepreneurship from North Carolina State University, Kiana’s content covers the entire journey of an outfit, from conceptualizing and creating it to finally putting it on for the first time.

Heidi Clements

 fashion influencers on TikTok-Heidi

When your sense of style is timeless and classic, age is just a number. Heidi Clements proves that you don’t have to be young to be a TikTok fashion influencer. A youthful spirit, charming life stories, and of course, a closet full of impeccable outfits make Heidi’s TikTok page a refreshing space for fashion advice and inspiration. 

Jessica Blair

 fashion influencers on TikTok-Jessica

Self-proclaimed “menace to society,” Jessica Blair is not your average TikTok fashion influencer. She casually subverts expectations about glamor, sensuality, and the female body with her body-positive sense of style. 

With a grunge aesthetic and an eye for trends that suit plus-size women, Jessica Blair demonstrates daily that fashion doesn’t need to be limited by society’s preconceived notions.

Rachel Maksy

 fashion influencers on TikTok-Rachel

Sometimes, fashion has to leave the mundane behind and enter the realm of fantasy. Rachel Maksy guides her followers into a magical world through her wardrobe (sorry, CS Lewis and #BookTok fans). 

One of the most popular cosplayers and outfit makers on TikTok, Rachel is famous for her recreations of iconic looks that bring beloved characters to life on social media.

Top TikTok Fashion Influencers: Male

When TikTok made its debut in the US, it was thought of as an app for teen girls to make videos showing their dance skills. But as TikTok’s popularity quickly grew, so did its number of male users. 

In January 2024, a survey showed that young men between 18 and 24 comprise 18.6% of TikTok’s global users, and men who are 25 to 24 years old make up 17.6%. These are even higher numbers than female users in the same age groups.

Men on TikTok can get fashion advice from popular male influencers such as:

Joe Ando

 fashion influencers on TikTok-Joe

TikTok is the perfect medium to showcase creativity, and FIT graduate and professional Joe Ando does just that. Along with snippets of his personal life, Ando is best known for showing off his original creations to his ever-growing group of followers.

Trey Bryant

 fashion influencers on TikTok-Trey

Men can often be clueless about the latest fashion trends, and Trey Bryant is here to help. Dubbing himself “the professional wingman for the everyday man,” Trey’s TikTok page is a wealth of fashion advice and grooming tips that can be easily followed.

Parker York Smith

 fashion influencers on TikTok-Parker

TikTok fashion content isn’t just about style; it’s also about entertainment. Parker York Smith, or “The Looksmith” as he calls himself, is an expert at blending humor with fashion advice. His videos are quirky yet informative, making him a must-follow male TikTok fashion influencer.

Nick Urteaga

 fashion influencers on TikTok-Nick

Running a creative agency requires a distinctive vision, and Nick Urteaga of Coast Flicks has it to spare. He casts his discerning eye to his own wardrobe, crafting a stylish and flattering lookbook for plus-sized men. 

TikTok: Where Fashion Brands and Influencers Meet

TikTok is home to thousands of fashion visionaries with unique voices and perspectives. It’s fertile ground for collaboration between brands and influencers who share common values and aesthetics. In 2021, 44% of fashion and luxury brands’ marketing teams had already implemented creator campaigns on TikTok. 

Partnering with a creator who has a large following can be a fashion brand’s secret to gaining acceptance from its target audience. TikTok’s own company data found that sponsored ads featuring popular creators had a 26% increase in brand favorability with its users. Social shopping on platforms like TikTok is also on the rise among consumers. 

These factors combine to make teaming up with a TikTok fashion influencer the undeniable showstopper of every fashion brand’s digital marketing strategy. 

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