Maximizing Online Bookings for Spas: The Role of Yelp and Google My Business

Increase spa bookings

In 2023, there were nearly 20,000 health and wellness spas in the United States.

This exposes customers to a dizzying array of spa and treatment choices. Meanwhile, spa owners and businesses need solid marketing strategies that help them stand out from a crowded marketplace.

Unsure where to begin? Don’t worry we have you covered. 

In this blog, we’ll outline some helpful salon and spa promotion ideas to attract customers. Along the way, we’ll leave you with tips on how to make the most of platforms like Yelp and Google My Business to increase spa bookings.

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Let’s dive right in.

Why Spas Need To Maximize Online Bookings

A woman enjoying a spa massage.

As a business owner, you’re probably well aware of the importance of online bookings.

Over two-thirds of all customers prefer making appointments online, with over half looking to book slots during evenings and mornings when businesses are closed. These customers are likely to spend more and have a good chance of becoming loyal patrons.

By streamlining your online booking process, you’re making the lives of customers and staff easier while generating more revenue.

Effective Marketing Strategies That Boost Online Bookings

A woman arranging the towels in a spa room.

To fully realize your spa’s potential, you need a marketing strategy that grabs your target audience’s attention. Here are some tips to encourage online bookings:

Leverage Social Media Platforms

Social media is the undisputed king of all marketing endeavors, with over half the world’s population using at least one platform. 

Popular spas create high-quality content (both videos and photos), engage with their customers, and promote their services across social media platforms, including Facebook, Instagram, and TikTok. 

Enhance Your Website 

A website is usually the first point of contact between a spa and its customers. It’s also where a majority of your guests book their appointments.

Websites should be easy to navigate, effectively conveying essential information about the spa’s products and services. They must also be SEO-ready, with well-placed CTAs that urge customers to book appointments. 

Get Creative With Incentives

A woman enjoying some card points.

Let’s be honest—who doesn’t love a good deal?

One of the most effective ways to increase brand awareness is by crafting attractive spa promotions. The incentive could come in the form of a discount, a special package deal, free services, and more. As long as the spa promotion messages are effectively conveyed, they will result in more online bookings.

Can’t think of any promotions? Here are some ideas: 

  • Create a loyalty card or a referral program that rewards repeat customers.
  • Announce a contest that offers discounts to winners.
  • Host an event, such as a makeover party or wine tasting.
  • Sell gift cards and vouchers. 
  • Offer special promotions on days like Valentine’s Day and Mother’s Day.

Utilize Email Marketing 

Aside from promoting your services, emails are also cost-effective. Emails can introduce your services to new audiences, offer incentives for signing up, and share your monthly spa promotion ideas with customers

Share Customer Reviews

Positive testimonials and reviews build credibility and influence potential customers. Spa owners should encourage customers to leave feedback on platforms like Yelp and Google. These reviews should be visible on your social media accounts and website. 

The Role of Yelp and Google My Business 

Customer reviews on the internet.

While all the previously outlined techniques can help increase spa bookings, they pale in comparison to the benefits offered by two online tools—Yelp for Business and Google My Business. Consider these statistics: 

  • Nine of out 10 people read Google My Business reviews before they contact a local business and over half of business profiles receive 1,000 views every month. 
  • Over 80 million people visit Yelp every month, 57% of which contact a business they found through it within a day. 

Hence, your spa needs to be visible on both platforms if you want to increase brand awareness.

Claiming a listing is the easy part. What’s tricky is finding the right strategy to boost bookings and effectively convey spa promotion messages. 

Understanding Yelp For Business 

A five-star review.

Any spa can create a Yelp profile. It’s free and takes only a few minutes.

While setting one up, you will be asked to fill in details of your business, including contact details, working hours, and addresses.

This information must be comprehensive and accurate. According to Yelp, businesses that add more details to their profiles get 7 times more views than those that don’t.

There is also a paid upgrade of Yelp for Business which unlocks more features.

Some of these features include: 

  • Special icons that highlight what makes your spa unique 
  • The removal of all competitor ads from your page
  • A customizable CTA button that sends customers to your website 
  • More control over your page layout 

Yelp for Business also lets you use check-in offers that reward loyal customers with discounts or spa promotions. Meanwhile, its analytics tool offers a great deal of insights into your target audience and customer base. 

Tips To Master Yelp for Business 

To summarize, the best way to use Yelp for Business is: 

  • Claim and optimize your listing.
  • Encourage online reviews, engage with customers, and share testimonials on your website.
  • Upload high-quality photos and videos of spa treatments and rooms. 
  • Analyze the performance of your page. 
  • Promote your Yelp profile on your website and social media accounts.
  • Create check-in offers and deals to incentivize customers. 

Understanding Google My Business 

An upclose of Google.

Google My Business is another free marketing tool that local businesses can use to attract new customers and maximize their bookings. 

Much like Yelp, you need to add all your business information along with a brief description. Once again, ensure all details are accurate and answer frequently asked questions related to your opening hours or the services you offer.

Business descriptions can go up to 750 characters, but we recommend keeping them as short as possible. Include all crucial information in the first few lines.  

Once that’s done, select your business type, mark your location on the map, and verify your business by providing a mailing address. 

Some services also have access to special features. This can include appointment booking buttons, reservation links, and the option to display the services you offer. 

Furthermore, you can write and publish posts on your profile that will show up in Google Search and Map results. These posts must be accompanied by well-placed CTAs that encourage readers to book an appointment at your spa. 

Tips To Master Google My Business 

With so many businesses to compete with, how do you make sure your spa promotion messages stand out? Make sure you have this checklist covered: 

  • Optimize your profile by including accurate information about services offered, contact information, and a description with sufficient keywords. 
  • Upload high-quality images and videos of your spa.
  • Encourage customers to leave reviews and highlight positive ones to build trust.
  • Add posts with images and effective CTAs.
  • Regularly review and update information.
Happy women enjoying in a spa.

If there’s one thing we’ve learned in this digital age, it’s that the internet is an exceptionally useful marketing tool while being a very competitive space.

For spa owners, navigating these waters to increase bookings requires developing a solid social media marketing strategy, an optimized website, and a host of creative and unique promotional offers.

Hopefully, the tips outlined will show you the way.

If you need additional guidance or are looking for more spa marketing ideas, consider working with a spa marketing agency. But if you’re confident that you have what it takes, go ahead and optimize your online presence today! 

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