Local SEO for Spas: Everything You Need to Know

local seo for spas banner

There are 40,153 spas in the United States. 

How do you make a mark in an industry that’s so saturated?

More people are online than offline, so it makes sense to direct a large chunk of your marketing budget toward establishing an online presence that makes potential customers associate comfort and self-care with your business. But try to avoid shooting for the stars—dabbling in every marketing strategy there is will eat away your $$.

Instead, zero in on local SEO.

We’ll give you a rundown of the best local SEO for spas you can use to position yourself higher than your rivals. 

What is Local SEO? How Does It Help You?

man using google maps

Local SEO refers to a search engine optimization (SEO) strategy that makes your business more visible on the local level in the immediate and surrounding areas you service. 

Beyond increasing awareness for your spa, it can build your credibility, establish your business as a thought leader in your industry, and increase traffic and leads.

9 Awesome Tactics That Work Like a Charm

google maps image

Elevate your local SEO for spas with these tried-and-true SEO strategies:

Claim Your Google My Business Listing 

91% of weekday calls of a business can be attributed to their Google My Business (GMB) page. It is also linked with in-store visits from 76% of people who use mobile devices.

Also known as a Business Profile, a GMB listing can increase your online visibility in the geographically specific landscape. It puts you on the map (literally!), so your business appears in Google Local Pack. Here, your clients can easily leave reviews for social proof. You can also provide insight into your products and services with a thorough description and actionable, relevant information like business name, address, and phone number.

If you want to enjoy an upward swing in appointments, optimize your spa business listing with enticing visuals. In a world where attention span is fleeting, photos and graphics can directly influence the customer’s decision to buy from your business. 

What can you lose? It’s free local SEO for spas!

Optimize Your Website 

There are over 1 billion sites on the internet, with three new ones created every second. 

Every. Second. 

That’s 180 new websites every minute. 

Beat the competition with an aesthetically pleasing website that draws the gaze, establishes the look and feel of your brick-and-mortar business, and acts as an excellent thought-leadership resource.

Here’s how you can set your website up for success:

  • Curate a usable and accessible user experience. 
  • Incorporate staff profiles to instill trust in prospects.
  • Use captivating visuals to provide proof of quality of care.
  • Improve site load time to keep bounce rates at a minimum.
  • Focus on technical SEO to make it easy for Google to crawl your website.

And yes, take a mobile-first approach to design. 92.3% of internet users use their mobile phones to browse online, while 65.6% use a laptop or desktop.

Create A Service Page

People are more likely to search for a service they’re interested in than search for a business in general. 

Create specific pages for each service or service category, with easy navigation for a supreme user experience (UX). They have a very high commercial intent, which means that they will give you access to ready-to-purchase clientele. 

Make sure each page ends with a well-crafted CTA to give prospects the push they need to book an appointment.

Consider Blogging

Businesses that blog have 55% more visitors and 434% more indexed pages while spending 62% less than conventional marketing. If you’re looking to establish your expertise while boosting your online presence and bringing more targeted business to your online storefront, integrate a blog into your spa website design.

Here are some relevant and engaging topics you can post about:

  • Informative how-to guides for all of your services 
  • Infographics on before and aftercare for your treatments
  • List-based content detailing spa products in demand

You can also share information about the latest industry trends. The sooner you jump on the bandwagon to chase virality, the more you’ll benefit from it.

If you’re short on ideas, you can always visit the “People Also Ask” and “Related Searches” sections on search engines and curate content around that. It can help you improve SEO performance, enhance site reach, build trust, and elevate user experience.

Integrate Social Media 

man using social media on their laptop

Beauty and wellness businesses like medical spas are highly visual. Considering that 52% of online brand discovery happens through social media, you should establish a trustworthy presence online and on the right channels, like Facebook, Instagram, Pinterest, and even TikTok. 

Engage with potential customers by responding to comments, DMs, and shares to keep your business top of mind.

Tap into Online Reviews and Ratings

97% of people check reviews and testimonials for a local business before they visit them in person. 

Encourage your clients to share their experiences on the web to establish social proof and cultivate trust and loyalty in your business. You can incentivize your clients with discounts and credits. 

Reply to every one of the comments left, even the bad ones; it showcases your commitment to customer service and can even improve your local rankings. 

As 88% of people trust online reviews as much as personal recommendations, performing this due diligence, with a focus on quantity and authenticity, can spell well for you.

Use the Right Keywords 

Keywords can improve the likelihood of your business being discovered by those in the market for self-care and relaxation. But if you pepper the terms by the dozen, it will be considered SEO spam, which can tank your site rank or get it blocked altogether.

So, think about search intent when choosing your target words and phrases. 

For example, if you’re a spa serving Los Angeles, use a long-tail local keyword aligned with what the customer is looking for on search engines. Good examples are “luxury spa in Los Angeles” or “affordable spa in the Los Angeles area.” You can use Google keyword planner for a quick and easy way to appear in local search results relevant to your market and increase organic traffic and foot traffic.

Get Adept at Link Building 

Backlinks cultivate trust, which can boost your search engine ranking. 

The key is to create linkable assets or data-driven content that compels people to cite you as a source. You can also look for broken links in your niche, curate content around it, and then reach out to the developer to replace it with yours. 

Build Citations  

Citations are like the yellow pages of the digital world. They provide information about your business: its name, address, and phone number, with a short description of services offered to get the word out. Some websites also allow you to include your working hours, provide a link to your website, and even hyperlink landing pages.

Make sure to post it in the relevant category to cultivate strong leads in your area.

When done right, this has the potential to:

  • Help you rank accurately on Google search results.
  • Make it to the coveted page one of the local searches.
  • Verify the existence and legitimacy of your business.
  • Improve your online reputation and search visibility through referrals. 

Sounds good? You can dabble in this via Yelp, foursquare.com, superpages.com, and yellowbook.com. Make it a point to push your presence through as many reputable sites as possible, as citations are the fifth most significant ranking factor for businesses.

And Finally, Track Your Progress 

woman tracking monthly reports

How do you know what’s working and what needs to be scrapped?

That’s why you need to track KPIs.

KPIs, or Key Performance Indicators, are quantifiable metrics for local SEO performance. Track click-through rate, conversion rate, phone calls, revenue, profile impressions, bounce rate, and so on to see whether your efforts bore any fruits. Then, you can alter or optimize your strategies (if needed) to reach a specific business goal.

Let Local SEO Rule Your Marketing Efforts 

From conducting keyword research to creating citations on local directories, there’s a lot you can do to stand out from the crowd and get your target audience to choose you over your competitors, over and over again. 

But that doesn’t mean you have to do all of it on your own—not when there’s a team of experts at EpicOwl who can help you get the results you want and need, leaving you with time to further hone your craft!

Leave a Reply

Your email address will not be published. Required fields are marked *

epic owl logo gif - decor footer

About us

We are a full service digital marketing agency. Our full suite of services are designed to help businesses maximize their returns on investment and reach their business goals. 

Opening Hours

Mon – Fri
7:00 – 16:00

© 2024 Epic Owl. All Rights Reserved.