Bringing Spirit To Life With Color
Raasa’s brief was to create a logo and packaging design that elevated a trio of flavored beers to evoke memories of summers by the beach. Our designs were inspired by the products themselves – innovative and fresh. And each one unique from the other – something we wanted to highlight boldly yet playfully.
Marrying topography and art with color and other graphic elements, we set the stage for a heady yet fun and quirky brand. We captured the brand’s vitality using pops of color and illustrations that effortlessly exemplify the refreshing hit of a fresh cool drink on a hot summer day.
Our Work
