Ensuring Green Is The New Black

Sustainability Solved’s brief was to recreate the existing logo and make it unique in a way that it stands out. But that wasn’t all. We wanted to also establish the brand as an environmental steward with a long-term vision of sustainability. Our goal was to create a design with vision and meaning.

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Quite a few brainstorming sessions and rough sketches later, the symbol for the logo finally took shape. The letter S for the brand’s name might be elementary but the little nuances in the design make all the difference. And the shades of green that depict the various stages of nature and life.

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