TikTok Vs. YouTube Shorts For Business – Which is Better?

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For a business owner looking to leverage a short form video platform for their video marketing efforts, it’s worth looking into TikTok vs YouTube Shorts for business. Both platforms offer vast opportunities for monetization through short form video content creation. 

Understanding the nuances of each can help you make a more informed decision on which one to include in your campaigns. This article aims to do that by comparing YouTube Shorts vs TikTok statistics, features, programs, and creator incentives.

TikTok Vs. YouTube Shorts for Business Statistics

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TikTok, with a staggering count of 1.1 billion monthly active users globally (as of January 2024), provides a vast consumer base for your business. The average user spends about 1.5 hours per day on the platform, with a 9.75% and 17.96% engagement rate per regular and micro-influencer post, respectively.

These are the highest numbers among all social media platforms worldwide, showcasing the immense user engagement potential TikTok holds.

Meanwhile, YouTube Shorts has made significant strides, with a whopping 50 billion daily views, despite being a newer platform launched in 2020. While it’s been less forthcoming about its unique active user count, the daily views highlight its growing popularity.

Both platforms offer an excellent opportunity for enterprises to tap into an engaged audience and effectively market their products or services. After all, high engagement and viewership rates indicate an equally high potential for sales and revenue, the main objectives of every social media marketing strategy.

Keep in mind that these numbers are not just statistics — they represent prospective customers. The type of content they consume and engage with, the time they spend on these platforms, and their behaviors toward advertising messages provide crucial insights that can inform your business strategies.

In turn, these insights can be used to tailor your content and offerings to appeal to your audiences, thereby increasing your chances of successful engagement and conversion.

YouTube Shorts Vs. TikTok Monetization

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Profiting from TikTok and YouTube Shorts involves different strategies that present unique advantages to businesses.

Income-Generating YouTube Shorts

Joining the YouTube Partner Program (YPP) is the key to unlocking monetization opportunities on YouTube Shorts. To be eligible, creators must fulfill a set of requirements:

  • Minimum of 1,000 subscribers
  • Accumulated 4,000 valid public watch hours over the past 12 months or 10 million valid public Shorts views over the past 90 days
  • Adherence to all YouTube policies and guidelines
  • Connected AdSense account
  • Availability of YPP in your country

While these prerequisites may seem challenging, the potential financial rewards gained can be significant. Plus, YPP grants access to a multitude of creator resources, such as advanced analytics and copyright protection tools, which could further boost your business’ potential on the platform.

Your success on YouTube Shorts, as with any platform, is ultimately driven by your ability to connect with your audience and offer them valuable, captivating content. Remember, though, that maintaining a spot in the YouTube Partner Program also means your short form videos need to be consistently high-quality, engaging, and compliant to the platform’s guidelines.

When you’ve successfully joined YPP, here are the different ways to monetize your Shorts:

Ad Revenue Sharing

Creators can benefit from the YouTube Shorts revenue share model through ads, similar to the platform’s traditional long form videos.

Here’s how it works: Ads are shown between video streams (no need for you to embed sponsored content within your brief clips). The accumulated ad revenue is then divided among creators, who retain a 45% share. Your earning potential is contingent upon the viewership garnered by your Shorts.

Channel Membership

This method offers subscribers a way to support creators through regular monthly payments in return for members-only benefits like badges, live chat, videos, and emojis.

To be eligible for channel memberships, creators must be at least 18 years old. Their channel should also have limited ineligible videos, such as those specifically made for children or carrying music copyright claims. Likewise, the channel must not be designated as “made for kids.”

YouTube Premium

With YouTube Premium, viewers get access to exclusive features while creators can further monetize their content. Upon enrollment in the YPP, you’ll receive a fraction of the Premium subscription fee. The earnings depend on the number of views your content attracts.

As soon as you’re eligible for Premium monetization, you’ll begin to get paid monthly. To enhance your revenue through YouTube Shorts, encourage your followers to subscribe to YouTube Premium!

YouTube Shopping

Utilizing YouTube Shopping, you can directly tag merchandise in your Shorts, whether they are your own products or goods from various brands. This allows you to boost your sales or partner with brands directly within the YouTube platform.

YouTube Shopping also comes with an affiliate scheme where you can make money from promoting products from specific brands. Your earnings from this program will be determined by the individual brands’ commission rates plus performance-based incentives for reaching specific sales targets.

Interactive Revenue Streams

Super Chat and Super Stickers for Live Chat are ways for viewers to highlight their messages in a live chat during live streams for a small fee. This not only lets their comment shine amongst others but also contributes to the creator’s income.

On the same note, Super Thanks (formerly Viewer Applause) allows viewers to express gratitude with a unique animation that pops on your video and a colorful, personalized comment placed underneath your content.

All these features facilitate earning donations directly from the audience.

Creating Revenue on TikTok

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Not to be outdone, TikTok has introduced several avenues for creators to generate earnings directly from their content.

Creativity Program

Succeeding the discontinued TikTok Creator Fund, the TikTok Creativity Program rewards creators for exceptional original content, akin to its predecessor but with a wider availability (Brazil, France, Germany, Japan, Korea, the UK, and the U.S.).

More importantly, it provides a higher remuneration of 20 times the previous earnings under the Creator Fund.

These are the criteria for eligibility:

  • Age 18 and up
  • Minimum of 10,000 follower count
  • At least 100,000 authentic video views in the past 30 days
  • Length of videos – longer than a minute
  • Personal account in good standing (business accounts are ineligible)
  • Adherence to TikTok’s Community Guidelines

TikTok Effect Creator Rewards

Do you enjoy creating engaging effects for TikTok videos? Now you can get paid for it! TikTok’s Effect Creator Rewards, funded by a whopping $6 million, remunerate creators who develop effects that users feature in their videos.

You could earn roughly $700 from an effect used in 500,000 unique videos within the first 90 days, with an additional $140 for each subsequent 100,000 during the same period.

TikTok Creator Marketplace

The TikTok Creator Marketplace is an excellent platform for creators interested in engaging in branded collaborations. This all-in-one toolkit aids creators by linking them with appropriate brands, assisting in generating effective campaigns, and offering guidance on creating top-notch content.

However, entry into the Creator Marketplace does not necessarily ensure you’ll secure brand partnerships, but it is a promising start.

TikTok Pulse

A promising initiative, TikTok Pulse shares ad revenue with creators producing top-performing content. Upon joining, if your videos rank among the top 4% on TikTok, they will be paired with branded content. You are then entitled to 50% of the advertising revenue that your content helped generate.

LIVE Gifts

For those frequently engaged in live broadcasts, TikTok’s LIVE Gifts offer an enticing income avenue. During live streams, followers can show their support by purchasing Diamonds (an in-app currency) and offering them as virtual gifts.

Creators stand to earn a sizable 50% of the net revenue derived from these tokens. This strategy serves to incentivize regular live sessions and makes them more profitable.

TikTok Series

Utilizing the features of TikTok Series, creators can generate earnings by making exclusive video compilations, which can only be accessed by paying a fee.

Each series can include up to 80 20-minute videos. With a pricing range of $0.99 – $189.99, it’s a lucrative option for creators with a strong following.

TikTok Shop Affiliate Program

When creators advocate a brand’s offerings, they earn a commission on resulting sales. By implementing this via the TikTok Shop Affiliate Program, they can incorporate product links directly into their content, eliminating the need to redirect viewers to bio links or external platforms.

Is YouTube Shorts Safer than TikTok?

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When it comes to child safety and content appropriateness, YouTube Shorts emerges as a more secure platform than TikTok. YouTube has instituted strict policies and employs advanced content filtering systems to ensure it remains a safe space for viewers of all ages.

Additionally, YouTube’s commitment to adhering to regional broadcasting and content laws further enhances its safety quotient.

On the flip side, TikTok has faced multiple instances of backlash over its handling of child safety issues despite its concerted efforts to implement protective measures. For instance, it introduced the Family Pairing feature, enabling parents to control and monitor their children’s activities on the platform.

Nevertheless, concerns over data privacy and exposure to inappropriate content have been persistent issues, causing some to question its safety for younger audiences.

Businesses need to weigh these factors, especially if their content is aimed at or could appeal to a younger demographic. The choice between TikTok and YouTube Shorts should not only be about reach and engagement but also consider the safety and appropriateness of the platform for your intended audience.

How the Algorithm Works

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The way content is delivered to users on TikTok and YouTube Shorts is directed by their respective algorithms. Both platforms use machine learning to analyze user behavior, video information, and device settings to customize content suggestions. While their systems aim to optimize user experience, their executions differ.

TikTok’s algorithm is particularly adept at honing in on user interests, enabling it to swiftly boost the visibility of viral content. Its ‘For You’ feed is widely praised for its ability to curate content that aligns closely with users’ preferences, contributing significantly to the platform’s high user engagement rates.

On the other hand, YouTube Shorts’ algorithm is comparatively less aggressive but still effective. It benefits from being part of the larger YouTube platform boasting a highly refined recommendation system to promote relevant content to users. This more measured approach offers a balance between promoting trending content and catering to individual user interests.

Understanding these algorithmic differences is crucial for content creators. By optimizing your content to suit the algorithm of your chosen platform, you can increase your visibility and engagement rates, ultimately driving more success for your business on either TikTok or YouTube Shorts.

TikTok Vs. Reels for Business

Comparing TikTok to Instagram Reels and Facebook Reels introduces an interesting dynamic as IG and FB are part of larger, well-established social media networks.

Instagram Reels, though a popular feature of its platform, falls short of the level of discoverability and potential virality of TikTok content. This is largely due to TikTok’s highly effective algorithm, which delivers a finely tailored, engaging user experience.

On the other hand, Facebook Reels is a more recent addition to the short form video content market. The platform is still in the process of building a user base and refining its features. Given FB’s expansive network, there is potential for growth, but it currently doesn’t match the level of engagement found on TikTok or YouTube Shorts.

These platforms present additional avenues to explore in your social media marketing strategy. Consider the unique characteristics of each and the behavior of their user base, as well as how they align with your business goals. Ultimately, a multi-platform strategy might be the most effective way to reach and engage your target audience.

TikTok Vs. YouTube Shorts: Who Wins?

shorts vs tiktoks

Both platforms offer promising opportunities for monetization. However, the decision should be influenced by the type of content you create, your audience’s preferences, and your business goals.

Explore TikTok and YouTube Shorts to determine which monetization model best aligns with your objectives. And remember that successful monetization often hinges on regular, high-quality content creation that resonates with your audience.

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